Smart Development in Superior Town Center

Commuting Solutions Invests in TDM Plan with Developer and Town

Louisville, CO—Superior Town Center is about to get some attractive amenities, with a dynamic and pedestrian-friendly town center in the works. Commuting Solutions recently hired UrbanTrans North America to provide Transportation Demand Management (TDM) planning services for the Superior Town Center Development Plan.

“To make our development plan even more attractive to residents, retailers and visitors, it’s critical we take full advantage of the multi-modal infrastructure underway along US 36 to make sure there are innovative commuting services, programs and local connections in place. We want Superior Town Center to be distinguished among other properties in the area for its thoughtful integration with the Regional Transportation System. The TDM plan will allow us to explore national best practices for how to programmatically make that happen,” says developer Randy Goodson.

The Transportation Demand Management Plan will help reduce traffic congestion on US 36 and in the nearby communities. The plan seeks to equip the town and the developer with a toolbox of strategies that will lead to residents, employees and tourists using active transportation options. The scope of work includes creating a plan that will reduce the number of trips generated by people who visit the new town center. Commuting Solutions is currently piloting Master EcoPasses among Superior employers and employees, which is one example of a TDM strategy that could make sense for residents and employees who locate within the town center. In addition to developing infrastructure to use transit, the TDM plan provides for parking management, employer programs such as the development of telework and compressed work weeks, carpool and vanpool programs, employee transportation coordinator networks, educational programs and associated information distribution tools.

“Commuting Solutions is excited to invest in the Superior Town Center planning efforts. We’re proud to be involved in such an innovative development, which will have a positive impact on US 36 commuters, Superior employers and residents. TDM is most effective when it is considered as part of the built environment planning, especially as it relates to parking.  Considering the suburban context in which the town center is being developed, Ranch Capital and the town are progressive in their consideration of TDM,” says Commuting Solutions Executive Director Audrey DeBarros.

The developer, Ranch Capital, will work with Commuting Solutions, UrbanTrans and community leaders to encourage a higher utilization of transit, carpools, bicycling and walking downtown. The development will be constructed over numerous years, but land is already being cleared for new homes and an ice rink, which will be part of the sports complex and ready for use in September 2015. Superior residents and employees will benefit from ease of getting to work from the McCaslin station, walkable amenities from work and home and bicycle friendly amenities.

“As the development of the Town Center picks up speed, community leaders, the developer and Commuting Solutions will work together to ensure successful completion of the project. I look forward to supporting the implementation of the TDM plan. There are many benefits to living and working in Superior, and that list is just getting longer,” says Superior Mayor Clint Folsom.

Ranch Capital will be developing the Town Center project with up to 1,400 new homes, up to 800,000 square feet of office and retail space, two hotels, and dedicating land for a school and many acres of parks and open spaces. The area boundaries are U.S. 36, McCaslin Boulevard and the northernmost homes of Rock Creek, with the mixed-use space under development representing an investment of $700 million. There will be a sports and medical complex at the Superior Town Center where Boulder Valley Ice and Indoor Sports will house 2.5 ice hockey rinks, an indoor soccer field, including Impact Sports facilities with indoor basketball, volleyball, sports fitness and training, batting cages, plus a coffee shop and other amenities in a 170,000-square-foot facility. The sports complex and an adjoining 60,000-square-foot medical building will be the first buildings in the project opening early next year.

About Commuting Solutions:
Commuting Solutions is a nonprofit organization whose mission is to enhance the mobility of commuters along the US 36 corridor. Our public-private coalition consists of 77 private sector members, nine public sector members between Westminster, Boulder and Longmont, and nine individual members.

Subscribe to our Newsletter

Stay up to date with Commuting Solutions by subscribing to Up to Speed! Receive monthly updates about transportation in the Denver northwest metro region, invitation to events and much more!

Share this post with your friends

Commuting Solutions
CO 119 Membership Meeting

April 24, 2024  | 8:00 – 9:30 a.m.
At Hampton Inn & Suites, Boulder North