CO 119 Branding & Wayfinding Project

Project Overview

The CO 119 Branding & Wayfinding Project is an effort to create a unique corridor brand accompanying the future Bus Rapid Transit (BRT) route connecting Boulder and Longmont. The brand will be applied to first and final mile wayfinding signs, BRT station architecture and amenities, and other critical elements along the CO 119 corridor during design and implementation phases. The brand will build upon the Flatiron Flyer brand but will be distinctive for the CO 119 corridor and will resonate with corridor communities and regional residents and visitors. As part of this project, the team will facilitate a public engagement process that is inclusive of multi-ethnic, community perspectives to obtain input on the brand identity. The project will define the core brand attributes (fonts, layout, colors, graphics, and messaging typology) to inform a visual identity and locations where the brand will be integrated, such as wayfinding, stations, and materials. The project will result in construction-ready wayfinding plans and signs that are ready for the local governments to fabricate and install. 

About the CO 119 Corridor

CO 119 between Longmont and Boulder (the Diagonal) is the second most traveled corridor in Boulder County, serving residents, employees, and visitors from across northern Colorado and the Denver metropolitan area.

Travelers along this vital regional transportation corridor which is the primary connection between Boulder County’s two largest municipalities, face unpredictable travel times. Additionally, CO 119 from Boulder to Longmont is a high crash corridor that produces more severe crashes per mile than any other road in unincorporated Boulder County.

In 2019, the RTD Board of Directors accepted the Multimodal Corridor Vision Plan for the CO 119 corridor as defined in the Planning and Environmental Linkages (PEL) Study. RTD has committed $33 million to fund transit elements of the corridor, including BRT stations, Park-n-Rides and enhanced bus stops. For the CO 119 corridor, RTD’s total contribution is $17 million ($5 million as a Denver Regional Council of Government Transportation Improvement Program grant match towards the queue bypass lanes at CO 52, and $12 million towards BRT stations and Park-n-Rides along the corridor). The remaining $16 million will be used for local BRT stops in Boulder and Longmont, including CU East Campus improvements and the new Park-n-Ride in Longmont. CDOT and local stakeholders have also provided additional funding for the corridor.

CO 119 Future Bus Rapid Transit Map from Boulder to Longmont

Why Wayfinding?

Implementation of branded wayfinding signs and markings along a BRT corridor facilitates enhanced connectivity for the First and Final Mile of transit trips, which are often the hardest miles to navigate, especially in suburban communities that were originally designed for personal vehicles. Limited connections and long walking distances are just a couple of factors that can prove difficult to reach a final destination. Branded wayfinding signs make it easier for residents, employees, and tourists to navigate the region via walking, biking, and taking transit. This project builds on recommendations from the CO 119 First and Final Mile Study to connect people with places through signage that is simple, inclusive, and predictable.

Key Outcomes

  • A corridor brand (including logo, station architecture conceptual concepts, and marketing strategy) that has been informed by stakeholders and community members.
  • A family of signs reflecting the CO 119 brand that are easily recognizable and will cohesively connect the communities along the corridor.
  • Final wayfinding design plans including sign locations, sign details for each sign type, a sign message schedule, and an opinion of probable cost for the wayfinding routes within one mile of each station/activity center along the CO 119 corridor. 

Project Timeline

Commuting Solutions
CO 119 Membership Meeting

April 24, 2024  | 8:00 – 9:30 a.m.
At Hampton Inn & Suites, Boulder North