Your voice matters.
Thank you to everyone who participated in the first CO 119 Bus Rapid Transit (BRT) Branding & Wayfinding survey! Community involvement is incredibly valuable throughout the process, but especially in these early stages as we start to consider brand identity.
The first round of engagement for the CO 119 Branding & Wayfinding project received feedback from 336 people, primarily residents living in one of the municipalities along the CO 119 corridor. Survey respondents and in-person participants provided invaluable insights about the identity of the communities along the corridor and their vision for the brand characteristics. Survey results provided the following key takeaways, which will inform the next phase of this project:
- CO 119 BRT branding should incorporate community values and themes such as small-town feel, a strong sense of community and people, and access to open space and trails.
- Destinations along the corridor to which community members value access include the trail network, open spaces and parks, and specific shopping and retail areas within each municipality.
- Community members feel the overall brand should be somewhat progressive, a mix of mature and youthful, a mix between bold and subtle with a slight preference towards bold, somewhat colorful, and more simple than complex.
Overall Corridor Features Identified by Participants:
Top Destinations Identified by Participants
| Longmont | Niwot | Gunbarrel | Boulder | Boulder County |
|---|---|---|---|---|
| Downtown / Main St. | Niwot Market | Avery Brewing | Pearl Street | Trail Network |
| St. Vrain Greenway | Trail Network | Twin Lakes | Chautauqua Park | Boulder Reservoir |
| Lake McIntosh | Whistlestop Park | Trail Network | Trail Network | Open Spaces |
What’s next?
These insights will be used to guide the upcoming design phase of this project, in which the project team will develop brand alternatives and wayfinding sign concepts for the corridor. The destinations identified by community members will also be used to inform the wayfinding routes and system plans.
Interested in all the details? You can find the full report linked here.
VIEW FULL REPORTLearn more about the Branding & Wayfinding Project here.
